Product launch for bloggers. Brand: Artistry Essentials

Amway Corp. is a multinational company, leader in the direct selling industry and producer of high quality FMCG products. One of the activities we carried out for Amway Russia in 2017 was a blogger event dedicated to the launch of a new cosmetics line from the Artistry Essentials brand. We created a concept of the event as “Your Perfect Morning” and invited regional beauty and wellness bloggers to experience a very simple but rare thing: real practice of the healthy habits that should become a part of our routine, but never do. The event included morning yoga, consultancy by beauty experts on the ideal morning skin care, a sophisticated yet essential wellness buffet and a master class on planting their own miniature garden of aromatic herbs. The result: numerous postings on Instagram full of inspiration, and significant growth of brand awareness among regional bloggers.